I think buttons available on each movie/show title used for a more quantifiable and direct indication as to why the movie was disliked or refused to be watched by users, using the same categories you have available to show severeity of a type of content, i.e. a dislike or not watched button due to sex/nudity, or strong language, or violence, etc. I think this would reveal a simpler and quantifiable reason for not consuming certain content, so that movie makers can see a more basic reason why their movies/shows weren’t rated well, or didn’t do as well as expected at the box office. This would give consumers a stronger voice in telling Hollywood what content we don’t like in their product, for those of us whose primary reason for not watching their product is these basic content factors (sex/nudity, violence, strong language, etc.) I understand this may not be the most cost efficient priority for IMDB, but I think it would VERY much benefit IMDB’s users, and movie makers to produce products that their consumers want, not so much what the movie makers want in them (which is good business).