Streaming Devices - Apple TV vs Roku vs Fire TV

I had a Smart TV (Samsung) that got killed during some construction :( . I was using iRule to control the TV along with receiver, dvd player and cable set top box. I just bought a replacement that is not "smart" (also Samsung) so I will need a streaming device. I would like to hear advantages / disadvantages of:

Apple TV / ROKU / Fire TV

partcularly with use in conjunction with iRule. Do these devices work with iRule? Limitations, problems, ease of use etc.

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