Equality for all projects

There seems to be a somewhat linear relationship between views and supports, many projects falling into the 1%-5% range of supports per view. The projects that have more views get voted for in the same ratio as projects with less views, meaning that out of x people, both would be supported by an equal percentage of people. If this is true, then ideally, all projects should get equal advertisement time on the Discover page highlights (otherwise CUUSOO is favoring projects that are seen more often - which doesn't appear to be an effective way to scientifically gather data samples). It is clear, statistically that if the same projects are shown repeatedly to every visitor on the Discover page, then more people will view them and, subsequently, those projects will get more supports. I propose that there should be no favoritism and that all projects should rotate through the Discover highlights equally. Thanks :)
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  • Can I purchase advertisement space in the Discover Highlights? I would gladly pay $100 for 10000 clicks. My projects hold appeal, but are not being viewed. Projects that reach critical mass and become listed in the Top 10 get more views, but are not necessarily more appealing.
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  • Case Study: Percentage of Supports Per View for current top 10

    Percentage = Supports / Views

    4.24% Leaning Tower of Pisa
    3.94% Back To The Future
    3.87% Legend of Zelda
    3.83% Shaun of The Dead
    5.25% Dark Bucket
    3.42% Macross VF-1 Valkyrie
    6.33% Modular Western Town
    4.72% Space Marines
    1.76% Minecraft Blocks
    4.66% BB Bionicle
    4.36% Piano

    Many under viewed projects, have equally high or higher percentages (appeal or conversions), but they are not being supported because they are not being viewed due to favoritism in the Discover page highlights. These projects need an equal chance of being viewed.

    For Example:

    3.55% lcd screen
    3.59% stackable counters
    4.56% Dragonology
    4.95% Multitier Heroica
    5.17% Lego Miniature Collectibles: Homes
    5.95% Oriental Dragon

    Appendix 1: Case Study data

    Supports Views Project
    642 15129 Leaning Tower of Pisa
    3037 77155 Back To The Future
    1823 47113 Legend of Zelda
    966 25234 Shaun of The Dead
    1544 29435 Dark Bucket
    1263 36982 Macross VF-1 Valkyrie
    1200 18971 Modular Western Town
    362 7673 Space Marines
    1957 111461 Minecraft Blocks
    1406 30163 BB Bionicle
    1013 23256 Piano

    Appendix 2: Example data

    Views Supports Project
    310 11 lcd screen
    195 7 stackable counters
    461 21 Dragonology
    465 23 Multitier Heroica
    387 20 Lego Miniature Collectibles: Homes
    269 16 Oriental Dragon
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  • Hi Matthew,

    Thank you for sharing this topic and providing us deep thought and information. We understand that visibility is the key for getting more supporters. As you pointed out, a lot of great projects are hidden among other projects.

    We don't have any plan to allow users to pay for advertise their project on our site, but we understand that we need to improve discover page for providing opportunities for "good" projects to get more supporters.

    Since it takes time for making the system improved, we have started Facebook fanpage to feature a different project that embodies the spirit of creativity, originality, and potential to be a successful LEGO product as a way to highlight models you may not have seen yet and showcase the best of LEGO CUUSOO.

    We also need to consider a way of promoting project for owners. There is no specific feature on the site to promote it to recruit more supporters from outside. Successful project owners have been actively communicate with the related community to their project on Facebook and other community site for recruiting more supporters.

    If you have any idea for features that helps owners to get more supporters, let us know. We would like to consider for development.

    Thank you
    Ken
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  • 2
    k.kajita

    Thank you for your attention to detail and responsiveness to issues in the forum. I get a strong sense of support and empathy from your communique. I want to be a valuable contributing member to the community and I want CUUSOO to succeed. I think this is a fantastic program. Therefore, I'd like to express my concerns candidly and pose some possible solutions. I want to work together to achieve great results!

    ~Problem 1.) I have scads of LEGO creation ideas each with their own unique facets that would have appeal to various demographics. I rely on LEGO fans who are ready to support new ideas to visit CUUSOO. I don’t have time to launch a full blown marketing campaign to bring users to the CUUSOO site. I’m certain that many others face similar time constraints. So, it is my position that it is TLGs responsibility to implement milestones and conversions to bring users to the CUUSOO website and provide fair exposure of all projects to the website visitors.

    PROPOSED SOLUTION
    -------------------
    Item 1. Send traffic to CUUSOO from the Create and Share page of the lego.com website: http://www.lego.com/en-us/createandsh...

    Item 2. The discovery page doesn't feel like I'm discovering much since the same projects are always listed in the supporters, comments, bookmarks highlights and in the top 10. Move those 4 categories to a different page (Rosters/Leaderboards) and show a variety of projects on the discover page, achieved using the following algorithm

    Discover Page Highlights Cycle:
    1. Create an empty collection
    2. Populate it with all of the terms-compliant projects
    3. Shuffle it and set the index to 0.
    4. For each time the discover page is served, display 16 of the shuffled projects in the discover highlights starting at the index. Add 16 to the index.
    5. When the end of the collection is reached, loop back to step 1, which will pick up new projects that have been entered.

    ~Problem 2.) It would be helpful to know what demographic is visiting the site. How do I know if my target audience is even viewing my content? It would be no surprise that my butterfly (Lepidoptera - Procilla Beauty) project is going unsupported if 95% of site visitors are males 16-35 who are star wars and marvel fans. I doubt this project would ever achieve 10000 supports if the target audience isn't visiting the website. 10000 supports may not be the most effective criteria for LEGO review.

    PROPOSED SOLUTION
    -------------------
    Use Business intelligence - entrain your BI systems on your best selling products for different demographics and select CUUSOO projects for review as corollaries of that data. For instance, if you sell a lot of LEGO sets targeted at girls ages 8-14 with about 100 pieces and bright colors in the spring, then review CUUSOO projects that fit that profile the preceding autumn. Change the CUUSOO model to use crowd sourcing as a product generation resource, but not as a product selection tool (BI should be more reliable than website traffic).

    ~Problem 3.) There are many ideas entered without a lego set actually being built. As a community member, I think that a demonstrated lego set or brick ideas should be essential to posting a new project.

    PROPOSED SOLUTION
    -------------------
    Add a requirement to the project terms that all projects must include an original LEGO set or brick image as the primary picture.

    ~Problem 4.) There appears to be no filter for new projects. A lot of junk passes through the new-projects queue and occupies valuable ad space in the Discover page Highlights. Additionally, junk projects clutter search results. To avoid this, change the process so that projects would not become immediately visible to the public. They should be reviewed and approved by a CUUSOO moderator.

    PROPOSED SOLUTION
    -------------------
    synopsis: change project submission workflow

    description:

    The current process workflow is:
    1. Project draft (project invisible to public)
    2. Project terms (project invisible to public while user completes terms)
    3. Published (project visible)

    My proposed process is:

    Project Status Descriptions
    DRAFT – Preliminary documentation; project invisible to public.
    PUBREQ- User has agreed to terms and is requesting to publish; project invisible to public.
    PUBLISHED- Project is in compliance with terms; project visible to public and can be modified.
    DENIED- Project is non compliant with terms; project invisible to public.
    REVIEW- Project has met TLG criteria for review; project visible to public and cannot be modified.

    Workflow
    1. Project Draft [DRAFT]
    2. Project terms and publish request [PUBREQ] – user agrees to terms and submits proposal
    3. Trained moderator reviews project for compliance with terms. [PUBREQ]
    4 branch A. Moderator Approval [PUBLISHED]
    4 branch B-1. Moderator Denial [DENIED] – moderator provides reason for denial.
    4 branch B-2. User acknowledges denial reason [DRAFT]; loop back to step 1.
    5. Public review [PUBLISHED]
    6. Criteria met; TLG review [REVIEW]

    Create a parallel system for change requests
    1. User clicks project edit button to change project.
    2. Copy the existing project into a temporary working draft object.
    3. User modifies working draft.
    4. Project terms and publish request – user agrees to terms and submits proposal
    5. Trained moderator reviews working draft for compliance with terms.
    6 branch A. Moderator Approval - existing project is replaced by working draft.
    6 branch B-1. Moderator Denial – moderator provides reason for denial.
    6 branch B-2. User acknowledges denial reason; loop back to step 3.

    Thanks for your time and attention. :)
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  • This reply was removed on 2012-04-10.
    see the change log
  • I'm finding the LEGO® Cuusoo site sort of stale. The highest supported projects are all over the place, which is great. In the discovery section, there are highly commented-on projects, and brand new projects.

    It would be great if you guys could come up with some sort of Algorithm to point out "rising stars" somehow. Say a project gets a large number of supporters over a short period of time. Perhaps even just some random projects. The Right Now and New Projects tabs are helpful for finding projects, but aren't as helpful as the site could be.

    I do have a few projects on Cuusoo myself and they're impossible to find—unless it's exactly what someone is searching for. They don't receive lots of comments, and they aren't brand new, and they aren't anywhere near reaching the highest supported projects.

    Minecraft made it past 10,000 subscribers because it was backed by the creators of the game, and they have a huge digitally-active fanbase. The average Joe doesn't really have this power beyond some tweeting and other social networking. What if I'm not a popular guy, but I have something that could become a great LEGO® project?

    For Cuusoo to thrive, I think it needs to be a place that I (and plenty of others) can go to to discover new projects we may never have even thought of. Every time I visit, I see the same content. The homepage is very stale because the only content that rapidly changes is the two new project slots near the bottom of the page.

    Hopefully I'm not being to harsh on you guys. I do see that you're in beta and I've seen some of the responses on GetSatisfaction and I'm very excited about Cuusoo's bright future! I absolutely love the site! I just wish I could discover more projects...

    This reply was created from a merged topic originally titled
    Fresher Discoveries.
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  • Modular Western Town has been receiving votes like mad since an article entitled "LEGO Cuusoo: Vote for this modular Western model" appeared in the brickset news on 2/6:

    http://www.brickset.com/news/article/...

    As they succinctly point out:

    This site gets 400,000 visitors a month, so if just 1 in every 40 of you vote for it, we'll reach 10,000 in no time. What are you waiting for -- VOTE NOW -- and let's see the 'Brickset effect' in action! Remember, anyone 13 and over can vote.

    I have certainly witnessed the 'Brickset effect' over the last 2 days.

    How can under viewed projects achieve 10,000 supports in a timely manner without the aid of a huge online community?

    Note that while Modular Western Town has been viewed 37,216 times right now, it has received 2467 supports which yields a conversion rate of 6.6%, which is skewed due direct marketing both on brickset.com and CUUSOO highlights. Château d'Arbre (http://lego.cuusoo.com/ideas/view/8561) has a conversion rate of 5.4% (not skewed) but has no marketing behind it and therefore has only been viewed 590 times.
    • Hi Matthew,
      As you pointed out, online community would be a great help to gain 10,000 supporters. Some of the project owners are actively posting comments on strong community sites and/or Facebook fan pages to getting attentions.

      There is another case. CLONE WARS ARMY BUILDER has gained a lot of supporters on the first day of posting because of the Youtube video. (https://www.youtube.com/watch?v=Sd4leP...)

      We think promotion is a big deal for gaining 10, 000 supporters. Some of the project owners are teamed up, one for building and one for promoting.

      As you point out, all projects may not have equality in terms of visibility at Discover page, and we think we need to improve for better solution. We also would like to think what would help project owners to draw people from out side of LEGO CUUSOO.
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  • I’m thankful
    my first experience of a cuusoo board
    quality is astounding

    thread topic diagnosis is excellent
    the supporting commentary
    exemplary

    "equity for all projects"
    the title from the five options of my question at feedback request
    drew my attention

    my own contribution:
    ecological economics
    comprising two self-similar social contracts
    money-time-trust-protocol
    and
    distributed-money-protocol

    dmp stipulates that all money attracted
    to those engaging in mttp
    is shared equally

    the principle applies at all levels
    and thus the exponential bias of advertising on the front page
    must be equalised
    if we want any chance of cuusoo to work

    barrier to entry must be as close to zero as possible
    whereas i have found several stumbling blocks
    which have impeded my engagement of the ideas

    much appreciation for all your efforts
    both "employees" and others

    be well!
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  • I have 2 ideas to improve this;
    -Make projects more likely to show on the Discover page if they have a high supporter to first-time view ratio.
    -Have 3 buttons on the project page side-by-side. They're labeled; "Recommend", "Disrecommend", and "Neutralize". This lets people influence how likely the project will be to show up on other users Discover page.
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