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Let's Mix to go offline - service terminated January 1st 2012

It is with great regret that Let's Mix today announces that the Letmix.com mix streaming site will go offline on January 1st 2012. This decision follows the reassessing of our licensing restrictions, alongside a critical evaluation of the business case for our service. Our intention to expand on our operations had fundamentally outgrown the Let's Mix site.

The closing of Let's Mix is not the result of complaints from copyright holders. It is a decision based on the equation of cost for hosting and delivering copyrighted components, versus the ability of monetizing use of the site.

We found that as the business of music streaming evolved, so would we need to. Had we desired for Let's Mix to grow any bigger, we would also have been forced to impose strict limitations on mixes in ways neither we nor our users would have wanted to. Faced with the proposal of sacrifizing user experience and scale, we were forced to reach the difficult decision of seizing all activity at Let's Mix.

It has been a great pleasure to enjoy the hours upon hours of mixed music, and we are thankful for the many discoveries we have made listening to your mixes.

We have already begun offering our members the ability to download their own music mixes when logged in to their accounts. These are after all your music compilations, and we encourage you to download backups of these unless you don't already have these in place.

Access to the service in its entity will be terminated on January 1st 2012.

Finally, Premium members who have prepayed memberships will be reimbursed for the period remaining on their accounts. The money will be refunded to their Paypal accounts or credit cards in the next couple of weeks.
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