Concern about Lack of Cloud Integrations

  • 1
  • Question
  • Updated 3 months ago
  • Answered

Maximizer,

The release of Maximizer CRM Live 2017 was a great step forward for your users (I have been a Maximizer customer for over 20 years).

However, Maximizer has been in the cloud for several years now, but I don't get the sense that your product management team really knows what it means to be in the cloud or why your customers care that you are there.  The main reason for users to go for cloud solutions is because of all the various INTEGRATIONS that are part of the best cloud solutions.

The problem with Maximizer is that you seem to view integrations as a revenue stream rather than table stakes (e.g. must have) for your platform.  Users don't want to pay extra for integration, it is EXPECTED of good cloud software companies.

Zapier is not the answer.  It is a good feature to have, but it was telling that when you launched it you wanted to charge for it.  That is ridiculous, no one else is charging for Zapier capabilities.  And yours are fairly limited. 

Then you announced Gmail integration and want to charge for that as well.

I would think it would be embarrassing to your company that Maximizer if almost NEVER listed as a CRM integration with other leading platforms in all the various software categories that your target market (Sales and Marketing) use for their work.

People who evaluate and select software platforms for their company are looking for how those platforms integrate with all of the other platforms that their company uses.

My suggestion is that now that you have a great cloud product you focus time, engineering resources and money into building out your integrations with other top platforms (HubSpot and MailChimp are a good start, but there are may tools across many categories).  And most important, DON'T CHARGE EXTRA for them!  Integrations with top platform is EXPECTED as a basic part of cloud software solutions.

Thanks for listening.

SG

Photo of Steve Gehlen

Steve Gehlen

  • 7 Posts
  • 0 Reply Likes
  • frustrated

Posted 2 years ago

  • 1
Photo of Jan Carter

Jan Carter, Head of Product & Development

  • 2 Posts
  • 0 Reply Likes
Steve, thanks for taking the time to share your insights on why integrations for any application are important, especially Maximizer.

I am the new Head of Product and Development, and without giving too much away right now, integrating Maximizer with other applications is a crucial part of my mandate.  So much so, that I am hiring a dedicated team to begin implementing the groundwork now so that we can rapidly integrate with other cloud apps; and make on-prem integrations easier.

If you are interested, we are beginning to interview customers to ensure we understand the use-cases and which integrations are most important, and I would like to follow-up with you directly.  Whilst it is easy to list out all the integrations that we could do, I want to ensure the integrations we implement add value to you, and our other customers, quickly.

In principle, I agree with the sentiment that integrations should not be thought of as a new revenue stream, instead, they add value to our customers making you (and us) more successful.  There will always be exceptions due to economic realities, but I expect to see more integrations that will not be charged for.

Since I am new into my role, I can't make promises right now about what integrations and when.  But I can promise you, that this is at the top of my list and that we are starting to move faster down this path
Photo of Steve Gehlen

Steve Gehlen

  • 7 Posts
  • 0 Reply Likes

Jan,

I wanted to check in with you 5 months after your reply above to see how the cloud app integrations are going.

I saw that the Gmail integration module is now available to all CRM Live subscribers, which is great.  However, none of the marketing materials about the most recent release mention at all HOW we get the integration setup.  I searched Support and can't find it there either.  So while this is a great feature offer, the execution on information about how to enable the feature is poor.

I look forward to other integration news.

Thanks for listening.

SG

Photo of Sheraz

Sheraz, Admin

  • 222 Posts
  • 6 Reply Likes
Hi Steve,

While we are working on the documentation you can take a benefit from following YouTube video and a link to Gmail CRM Integration Features page

https://youtu.be/MCcMBPm33g0

https://www.maximizer.com/maximizer-crm-connect-for-gmail/
Photo of arnaud rambert

arnaud rambert

  • 29 Posts
  • 1 Reply Like
Hi
How does Zapier integration work with an installation on promise?
Photo of Sheraz

Sheraz, Admin

  • 222 Posts
  • 6 Reply Likes
Hello Arnaud,

Zapier integration is currently available for Maximizer CRM Live only.

Thanks,
Photo of arnaud rambert

arnaud rambert

  • 29 Posts
  • 1 Reply Like
Hello Sheraz,
Is there integration with Zapier for the following applications?
Survey Monkey, OK
Calendly, ?
SMS, ?

Thanks
Photo of Anant Mahrok

Anant Mahrok, Product Manager - Integrations

  • 5 Posts
  • 1 Reply Like
Hi Arnaud, 
Thanks for your queries. I am the product Manager for Integrations at Maximizer (joined about 8 months back). 

Regarding your queries on Gmail integration :   All the latest Maximizer Integrations can now be viewed in the App directory which is available in our CRM live and on-premise accounts now. All the info related to the integration can be found in the app directory and the user can get the integration directly from the directory. All the integrations are free and can be added by anyone. 

Regarding the Zapier integrations  : These integrations have very limited functionality and I would recommend them only if the workflows are pretty straight forward. Having said that we  haven't presently created ZAPs for the above integrations but you as a Zapier user can do it pretty easily or let us know the use cases and we will build it for you. 


Please let me know if you any further queries related to the app directory or Integrations in General. 


App directory screenshot. 

Photo of Paul

Paul

  • 8 Posts
  • 0 Reply Likes
Apologies for the necromancy involved here, but I'm going to revive this old thread rather than start another.
I came to getsatisfaction looking for answers regarding G Suite/Gmail integration as we are considering that platform, and can see that there is a Gmail integration, but only for Maximizer Live (we are currently running on premise). Linking through to the developer of that integration there is no sign of any information on their website about the integration. Largely our software integration requirement starts and ends with a must-have of being able to create CS cases from emails, either automatically or via some kind of addin. We currently use the Max addon for Outlook to create cases manually as they come in. Ideally we would like an auto case-creation (though that would probably have to go hand in hand with being able to move CS cases from one address book entry to another in case they get mis-filed) but could live with manual, however aside from the Outlook addon we cannot find a single other way to create CS cases from email, even the Zapier option doesn't create cases. Is there any further development/attention being given to cloud service integrations, in our case particularly emails -> CS cases and specifically with an eye to G Suite interaction? A lack of this ability unfortunately cracks open the door for us to once more review other CRM+CS platforms as a solution as from what we can see most other platforms support this integration out of the box with very little effort.