Important Announcement - Customers Using MailChimp with Maximizer

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  • Updated 2 months ago
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You Should No Longer Delete Lists/Audiences from Mailchimp

Due to recent changes toMailChimp’s data processing policy, Maximizer users who are currently usingMaximizer connector for MailChimp need to be aware of the following criticalchange:


Deleting an entry fromMailChimp List/Audience without archiving will permanently delete that entryfrom MailChimp. This entry cannot be re-imported back into the MailChimplist/audience by using the Maximizer connector for MailChimp. 

To be compliant with GDPR, MailChimprecently added a new way to delete contacts from a MailChimp Audience/List.Going forward a user can either delete and archive a contact from theAudience/List which is a soft delete, or they can delete and remove a contactwithout archiving which is a hard delete.  If you intend to delete someoneand re-add them via the Maximizer connector for MailChimp, you need to use thedelete and archive option. For more info on the policy change please refer tothe link here

The Maximizer Team
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Ian Macphail, Official Rep

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Posted 2 months ago

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