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Help with 3rd party click tracking

Hi, I work at Efficient Frontier, a display demand side platform, and I'm trying to help a client track display ads in our platform, for which we set bids but that are served by MediaMind. I’m hoping that someone there can point us I the right direction.

If we want to be able to track the click on the MediaMind-served ad, what parameter should be added to the URL in the JavaScript?

For example, if the ad tag looks like this, where do we put our click tracker and after what named parameter?

Thanks for your help

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