A brick and mortar business is all based on image. From the moment a signage is put up, customers already have their pre-notions. These pre-notions are going to be either confirmed or not, once they step foot inside the store. The moment a customer enters the business, the goal is to land a purchase. But it doesn’t end at just the sale. Retailers need repeat customers - those who will come back to shop and make several more purchases. Gaining referrals from that particular customer would only be a bonus.
Here are a few items that we think are important to customers:
1)Cleanliness: Who would want to spend their hard-earned money in a filthy place? Who knows what microbes, diseases, or parasites can be picked up in such a dirty store? Clean the whole place. Sanitize the toilets and dressing rooms. Use effective but safe cleaning products like Clean by Peroxy. Maintain a regular cleaning schedule.
2) Organization: Arrange merchandise neatly. Get rid of damaged merchandise. Keep dressing rooms clean and organized. Pick up scattered hangers and empty boxes or plastic bags. Throw away removed tags.
3) Service: Service encompasses some factors that concern store staff - attitude, efficiency, knowledge, and availability. Customers want to shop in a place where they feel welcome and valued. There must be adequate number of store employees to accommodate all customers. Employees must be well-trained, courteous, attentive, resourceful, friendly, and efficient.
If you are either a consumer or business owner, share your thought with the network.What do think customers really look for in a retail business?