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I’m REALLY EXCITED!

Microsoft Tag is now out of Beta!



Hey everyone!
We are pleased to announce that Microsoft Tag is officially out of Beta today!
We have new features and a brand new website!

Some New Features:

* A device ID feature will allow marketers to deliver a more personalized consumer experience across multiple Tags. For example, consumers can now receive customized content, such as a coupon or other offer from a retail outlet, based on Tags they’ve previously scanned

* A new .tag file format will make it easier to print and manage a large number of different Tags as part of a broad campaign deployment. Developers of professional printing programs can now generate the Tag graphic on the fly as part of their solution

* Tag has always been available worldwide and has been distributed and deployed globally. We have added localization in five new languages which include: French, Spanish, Turkish, Simplified Chinese, Italian

* And finally, we will be introducing a beta Heat Map feature in the next few days, available in the Tag Campaign Manager, that will help companies better measure Tag usage by location and make more informed decisions about their Tag campaigns and overall marketing spend

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