After gold status points

I find it odd that 5 days after writing this post I received an email about a new change to MCR, where one can potentially lose their rank if they don't participate in status earning activities at least once every 30 days. Seeing as how no coke representatives have been willing to broach the subject of how status was apparently useless after gold, I am lead to believe that my question has possibly sparked these distasteful changes. As I have been a loyal customer over many years even prior to the new more "sociable" MCR, I have noticed that the program has started to not only severely decline in its offerings, but also increase in the limits placed on the users. From the switchover to the new site where the prizes have appeared to diminish in value, and the barrier between rewards based on status, to the decrease in the points that can be put in from 120 to 100 to now 75, I have seen nothing really trying to encourage me to keep entering codes, and promoting Coke on social media. This current change come as even more of an insult in that instead of rewarding people who already have gold for completing status activities (by say actually giving them bonus points or unlocking more exclusive rewards or coupons, which in my opinion would provide more of an incentive for completing status activities that promote Coke across the social medias), it becomes a required monthly task in order to keep the status level they earned. Also, it doesn't encourage someone to complete more than one activity a month (since that would be all thats required now), unlike how special rewards would. I'm aware of how all of these changes have been towards spending less money, and being more focused on promoting Coke on social media, but it would be nice if MCR actually did what it was supposed to (and in my opinion did better years ago) and rewarded the loyal customers who have supported Coke for so long. I realize that changes like that probably won't happen, and how most likely no one will even take the time to read this wall of text (and if so probably not give me and earnest response), but I will stay hopeful that MCR will get better.

Surprise me. 

Hi Ian,

We are sorry for any disappointment regarding this policy. We actively evaluate our policies and program changes to ensure the continued sustainability of the program. They will allow us to continue to offer our members the rewards and sweepstakes you have come to love.​ 

We will be sure to share your comments with the team and hope you will continue interacting with the site as exciting new activities are added. 
Thank you for your feedback.

Hi
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