coke driving away its loyal consumers

i would like a legitimate reason (not some bogus professional answer that doesn't even remotely answer my question) for why you have lowered the point limit to 75. and not only that, the recent prizes have been absolute junk. i remember back when i first started MCR there was some really awesome high priced prizes, as well a sizable selection of coke brand products such as the coke watch, coke pop corn bowl set, coke apparel, and much more. in others posts that are also upset about these changes you have commented that after you have reached your point limit that you can continue to increase your status by completing challenges. but for people like myself who have already achieved gold status, the challenges have become relatively pointless. so like i said at the beginning i would greatly appreciate an honest and personal response. thank you for taking the time to read through my post and look forward to reading your genuine response.