Hi Sacha. The weekly 120 point limit was created to reward the most loyal members. Matched with our new 2000-point cap on rewards and new point spending categories, we're rewarding members more frequently and in more ways. Our members were frustrated by saving up for months or years for a larger prize only to find it sold out before they earn enough points. We hope the revisions bring more flexibility for code entry and more opportunities to be rewarded often. Learn more here: http://CokeURL.com/4k8v.