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I’m Bewildered

3 Minute Clothing Sale

What is this "SALE" situation all about?? I get into my game and up comes the message that for the next three minutes all my items are 50% off in price. Then, in a wink of an eye, the message flashes up to tell me my sale has now finished!! This all in less than 15 seconds!! I really do not understand what this is supposed to achieve.
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