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How to add text in advanced editing mode?

I am not being able to figure out using the Advanced Editing Mode

1. How to add text to images or videos?
I selected the effects palette and then a text effect and dragged and dropped it over a video (even tried image) and nothing happens! In fact in the lower tracks editor, I don't see the 'Text' track that I could in the Express Editing Mode!

2. I have three videos clips - let's say for an e.g. and I applied a theme. Video clip #2 has audio that I want to retain and therefore during that segment I want to lower the music volume of the theme track!
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