Facebook promo guidelines question.

Is it okay with Facebook promo guidelines to run a offer that will become active when certain amount of people like my fanpage or offer page in a tab posted via offerpop?

I am actively asking nobody to share or like to participate.
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  • Hey,

    Facebook's page guidelines (III.e.iv) stipulate that "You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant." So liking a page is not a sufficient pre-condition for entry.

    See: https://www.facebook.com/page_guideli...

    Our referral app has similar functionality to what you've described but still requires sign-ups and then any users who refer fans get additional content (where you could make the exclusive offer). Users need to reach a referral count set by you in order to access this deal and the threshold is reached individually by users, not together after a certain number of total users participate.

    See: http://offerpop.com/products-facebook...
    To get started, see: http://resources.offerpop.com/display...
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  • But the referral app is about refering friends to sign up not like and share, which is a Facebook functionality.
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  • Because a user must actively sign up, each referral meets the conditions stated in the guidelines. To enter, users must take actions (sign up) beyond the Facebook functionality (Liking the page).

    Because, as posted above, "You must not use Facebook features or functionality as a promotion’s registration or entry mechanism," we are forbidden by Facebook from employing the Like functionality in this manner.
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  • On the other hand, they saying that you must not use Facebook functionality AS A PROMOTION's ENTRY MECHANISM. So, that mean I CAN use it but not as an entry mechanism, right?

    So, if I use TOTAL number of likes and shares to unlock a deal for EVERYBODY, dose it entry mechanism? I mean, it allow you to enter WITHOUT sharing and liking, if it already unlocked. And even if it is not, yes you can share to increase your chances but it's not grantee you an entry too. So, this mechanism has no INDIVIDUAL entry. What do you think?
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  • The guidelines regulate not just the individual user but the admin and the administration of the page. If the admin uses the total number of Likes as the key to unlock a deal for every one of his page's fans, then Likes are the entry mechanism for that promotion.

    You can absolutely use Likes (e.g., "fan-gate" to arouse user curiosity, to accrue long-term fans, and to collect campaign data), but your users must take an additional proactive step that doesn't rely on Facebook functionality (Like, Share and so forth).
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  • Okay, if I just post this: Soon our page rich 1000 fans. When it happened we will post a supper offer for everybody to celebrate it.

    Is this legal or not?
    And if yes, why yes in this case and no in previows? It has the same GROUP entry mechanism as the offer I have described previowsly: nobody gating a deal until certain number of likes reached. Then everybody get it.
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  • That sounds perfectly fine to me. To celebrate 1,000 fans (congrats btw), you're making anyone and everyone a universal offer without using Facebook functionality to trigger the deal.

    In the previous example, whether or not you offered a deal at all was contingent on surpassing a fan count benchmark. Therefore, the fan count (number of Likes) was the entry mechanism. It's not that you used the Likes at all but that you used the Likes as the entry standard as well as the counting mechanism.

    In the new example, if you create and publish the campaign you've described above, it will not be conditional (if we get a certain number of Likes, you get the deal) but absolute (you get the deal); since there are no conditions for getting the deal, you can't be accused of using Facebook functionality to facilitate participation.

    You don't have to focus on the sign up form. But without some form of sign up, you can't set any conditions for entry, since you're otherwise limited to the Facebook functionality and they expressly forbid it. So for a conditional offer, you need another proactive step. For a universal offer like "1,000 fans," with no registration requirement, that doesn't apply.
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  • So the thing is in conditional statement (if we get a certain number of Likes, you get the deal) not in the mechanics?

    Can the first example work if I change a conditional statement (if we get a certain number of Likes, you get the deal) on absolute (you get the deal soon. 55 likes left till we post/unlock it)?
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  • The conditional statement is a problem specifically because Likes are the mechanism. So long as you employ no Facebook functionality, conditions are acceptable. For example, conditions are present in every sign up form (e.g., must share your email, must agree to term and conditions, etc.), but these aren't Facebook components such as Like and Share.

    The scenario you've presented is tricky, but the second statement suggests that Likes remain the trigger for the deal ("55 likes left till we post/unlock it"). That's what the problem is, the reliance on Likes in order to trigger the deal. Assuming that at least 55 more users do sign up and the deal is unlocked, you open yourself up to accusations of non-compliance with the page guidelines (specifically, III.E.iv).

    And, just for the sake of planning, what if 55 more people don't sign up? Either they still get the deal (in which case, the "55 likes left" was not altogether accurate*) or they don't (in which case, the Likes threshold remains the barrier to entry and thus, the campaign remains non-compliant).

    *While theoretically, you could induce users to sign up by saying "55 more likes left...", while still planning to share the deal no matter what, we strongly discourage this approach as counterproductive in legal and marketing terms.
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  • I’m thankful
    Matthew,
    Thinks. You made clear for me this really complex field.

    I am reconsidering my campaign totaly as according to answer you have provided I realized the first example was risky. The goal I need to archive is to add a viral sharing component to my offer, not follower building. That's why fan-gate is not a solution.

    How about following case: "100 limited offers for you and your friends. If 3 of you friends will subscribe for this offer, all of you get it."

    So, I use subscribe instead of Facebook functionality. However, participant are motivated to share this on friend's walls. And offer tab has a button "invite friends" which allow users to post the offer on friends' timeline. That's mean users use Facebook shares but I track subscriptions, not shares.

    Legal?
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  • The case you described sounds a great deal like our referral campaign (you sign up, refer 3 friends, they sign up) with the added feature of rewarding just not the referral, but the referred. While we can support most of your objectives, we don't currently support functionality to automatically reward the referred when we reward the referral. Sorry if this gets convoluted, I'm happy to clarify.

    The referral campaign has three steps: 1. Induce sign up with an offer; 2. Promise users who sign up an additional offer for a set number of referrals; and 3. Reward users who successful refer. You can deliver rewards in both Steps 2 (for sign ups; whatever you offered in Step 1) and Step 3 (for referrals; whatever you offered in Step 2).

    We encourage inducing sign ups to share referral through wall posts and allow you to customize the share message attached while creating your campaign. After a user signs up, we provide a unique bit.ly for users to share in their wall post and directly beneath it, a link labeled "Post to your wall." Users must share this bit.ly to receive a referral.



    So the user sign up, copies the bit.ly, clicks the "Post to your wall" link opening the share* dialog and pastes the bit.ly in their post. Friends who click the bit.ly in their wall post are directed to the campaign and their sign ups count as referrals for the original user.



    * Shares are indeed allowed in this context, because they are merely sharing the campaign like any other content.
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  • I’m happy
    Many thanks Matthew, helpful.
    It exactly what I am looking for my campaign.
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  • My pleasure, you've asked some great questions.

    Please note that we offer a free 14-day trial subscription, so you can test a campaign out with zero risk. The trial is full-service, all advanced options are included, and everything that comes with a full subscription you get free as a first-time user.

    Let us know if you need any help setting up your campaign.
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  • Additionally, we do have a Twitter campaign that uses a tipping point as you've described, our Viral campaign. If enough people re-tweet, the deal is activated and everyone who re-tweets gets the deal.

    See: http://offerpop.com/products-facebook...
    Also: http://offerpop.onconfluence.com/disp...

    Please note that Twitter accounts and Facebook page accounts are separate accounts.
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  • Hi Matthew,
    how are you doing?

    One more question about Facebook referral app.
    Is it possible to do it without form? User just press 'Get offer' instead filling the form. And than refer a friends to press the same button any way he want: email, tweet, facebook wall post.

    There is two questions here. First one, is it legal? I mean, with a form I trying to refer friends to fill it, and FB sharing is not direct request, it's just a way(one of them) to ask your friend to fill the form. With simple 'get offer' button my intention to ask people tho share is more obvious.
    So, legal or not? and if not, what also could I offer instead of form?

    And second question, is actual only if it's legal. Could I use HTML and CSS settings to hide the form in this app and change the "continue" button name under the form to "get offer"?;
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  • Hey again,

    We believe the Exclusive campaign ("Reward your fans by giving them access to special offers, deals or content") may suit your needs better as you've currently described them.

    See: http://offerpop.com/products-facebook...
    Also: http://resources.offerpop.com/display...

    If you wanted to create your own "get offer" button to include within your campaign, you could do so as long as you do not manipulate Facebook properties (e.g., Like, share) and do not make participation conditional on this basis.

    You can alter the language of your campaign by creating a customized translation. Activate the advanced option Translate your campaign, select Custom language and then select your base language. We provide a template and directions how to customize it. So you could alter specific language as you like.

    See: http://resources.offerpop.com/display...

    For a referral campaign, you could theoretically create a campaign that makes its offer immediately (without requiring sign ups and referrals) but a user who wants to refer/share the offer using Facebook would need to sign up to employ the Facebook mechanisms in order to obtain referral status. If you create the campaign I've described above, a user would click your bit.ly to access the campaign and then immediately receive the offer, making the referral element irrelevant.

    By singing up, the user activates the referral mechanisms. Without a sign up, we run into the page terms issue again (no explicit user permission granted). You could share the link in your status update but to receive "credit," you need a sign up.
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  • My question was could I replace sign-up form with sign-up button without form.

    In case it's not legal, could I add a sign-up form with single field with email, will it show to Facebool my intent to use own sign-up form as a mechanism to refer friends, not sharing via wall post(which comes after)?
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  • Also, I am going to copy/past following box from 'step 2' page to 'step 1': "So far 0 of your friends have signed up. Once you get to 2 friends, come back to unlock this!"

    Just want to make sure it's all right for Facebook too.
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  • If I understand correctly, this is acceptable. If you use the referral app with a single-field sign up (email is required by us), users who sign up can then share using the referral bit.ly we provide each user upon sign up. They could share this bit.ly however you choose (sharing via wall posts is acceptable, since sharing itself doesn't condition a sign up; your users will receive your shared message, whether or not they sign up). For each user who signs up using their specific bit.ly, they receive a referral credit.
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  • This reply was removed on 2012-05-30.
    see the change log
  • Please note that the referral's Step 1 is used to solicit participation (sign up). So while you can publish the content you choose here, placing this message in Step 1 will not have a functional role until Step 3 (when users redeem the referral) and may confuse unfamiliar users. Our template includes it in Step 2 because that is when the function is used, between Step 2 to Step 3.
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  • I am not going to use each step to give additional prize. Only one prize could be taken and only after reaching final step. So, the campaign has two steps basically (but technicaly three).
    First one were you have no signed up and have no referrals, and second one were you getting referrals and prize. No prize just for signing up.

    That is why it must be logical if I'll show the number of referrals on a step 1. The number is 0. After going to step 2 user will see an identical interface, so he will not feel the transition to this step form user point of view. Only counter will become active. After the counter reach the goal, the final step is reached.
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  • To make sure I've got everything with sign up form. Why can't I hide email field and let user enter campaign just by pressing sign-up button without filling any forms? It's legal question or technical?

    Becouse, technicaly I can try to hide the email field from the code.
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  • I now understand your reasons for mentioning this in Step 1 and consider them sound.

    You could create your referral campaign, immediately promising the offer in Step 3, but users would still need to sign up in Step 1 because you can't use Facebook features or functionality alone as an "entry mechanism." Your users must take action to grant consent. Our platform acquires this through sign up. We requires the email field for sign ups but only this field is required.

    Regarding the sign up button idea: essentially, we are using Facebook's own sign up button (no filling out any forms) every time we click the Like button but only to access the campaign, not enter. If your desire is to create a non-proprietary button that doesn't prompt a sign up but does access the campaign, please understand this would create an additional step that may dissuade some users. If you want to bypass sign up altogether, this remains in non-compliance with the page terms.
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  • No, I don't want to bypass sign up. I do understand it needed as an entry mechanism. The questing is - could I use just sign-up button without a form with email? I don't understand which one additional step it's create? It is the same first step when user need to sign up the form to enter, but without email field in my case.
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  • EMPLOYEE
    I’m happy
    Swati (Official Rep) May 31, 2012 06:13
    Hi Ychernyavskyy,

    Please note that Email is a mandatory field for the sign up form of the referral app and without which you would not be allowed to complete the sign up process. Also this cannot be hidden with css as we have some validations around this field before we submit the sign up form.

    Also email address of the participant is required so as to track referrals under him. If we dont take down any details from the participants then the whole purpose of referrals is not solved as we wont have any way to track who was referred by whom.
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  • Can we add some random text to this field and hide it in HTML Frame and you enable html frames for my campaign for special fee. What do you think?
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  • EMPLOYEE
    I’m happy
    Swati (Official Rep) May 31, 2012 07:45
    Sign up with email is an integeral part of the referral app without which we wont have any data to track down referrals and reward people.

    Since you do not require a sign up form and are more keen on providing offers to your participants, you can have a look at our exclusive and deals app which do not require any sign up from users.

    Exclusive - http://resources.offerpop.com/display...
    Deals - http://resources.offerpop.com/display...
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  • I need the referral component of referral app. How do youtrack the data with this app? If email field will be filled with random email automaticly could it be solution??
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  • EMPLOYEE
    I’m happy
    Swati (Official Rep) May 31, 2012 08:24
    Hi ychernyavskyy,

    We provide report for all sign-ups at the bottom of the reports page which can be accessed by cicking on "reports" button on the offerpop dashboard. This report has fields like email address, number of referrals against that email id and referred by field. So email address is important here.

    Could you let me know how do you intend to populate the email field automatically?
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  • Swati,
    How this report is generating? Fully from the form or it use facebook data, or data from unique bit.ly too? I see first and last names in the report, however those fields are not required in the form. That's why I suggested that the report gather data not only from the form.

    As for email field automatic filling In. It's needed to put small line of code from your side to this form. However, I am ready to pay extra costs. But it actual only if this app can get user data(number of referral friends) by pressing subscribe button without filling the form.

    What I am trying to achive is to use simple referal functionality, like a button sign up as a replacement of native facebook shares or likes. The form is too complex.
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  • EMPLOYEE
    I’m happy
    David Im (Customer Community Manager) May 31, 2012 21:10
    Hi Ychernyavsky,

    The report for the sign ups returns information that has been entered in the form fields. There is no automatic information that we pull from Facebook data from the user's account.

    We may not be able to take on custom work at this time to modify the apps in such a fashion.

    Please try using the Exclusive app on a test page and see if there are enough sharing features for your liking. You can include instructions to have users like or share that campaign after they receive some sort of code to increase the virality of the campaign that you seek.
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  • I might be using referral app with a form with single email field. Because the Exclusive app is not able to track referrals.

    Thanks for detailed information how it works. Btw, how your system knows that those people who signed up by email really refereed by other person who also participate?
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    • Even if they from different network. How do you detect when person entering the campaign by submitting the form is really referred by other person, not self decided to participate. Let's say I am participant and send a bit.ly link to my friend, he enter the form. How do you know he is referred by me?
    • David Im (Customer Community Manager) June 01, 2012 19:39
      Each person who submits an entry will be given a unique bit.ly link they can share with their friends. This link will store a cookie on their friend's browser that will let us know the referrer. This is then recorded in our system when the friend submits their own entry.

      We have added a referral confirmation area on the sign up form that returns the name of the referrer so that users will know that their referral entries are being correctly attributed. If there is a problem or our app believes there is no referrer, it will return the following message:

      "Referred by someone?
      If you were, please ask for their bit.ly link, and click on it before you sign up!"


      This way users will know before they submit whether they need to click on the bit.ly link again to set their cookies correctly.
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