How valuable is the Competitive Intelligence Report if you don't have 6 of my direct competitors participating?

How valuable is the Competitive Intelligence Report if you don't have 6 of my direct competitors participating?
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  • Why order the Competitive Intelligence Report?

    The Competitive Intelligence Report (CIR) is much more than comparison to your peer programs. In addition to providing a graphical display of your data not found in the Topline Summary, this report provides the Student/Alumni Loyalty Index, trending, comparisons to industry segments and Key Driver Analysis.

    We started integrating Key Driver Analysis into the CI reports in 2012:
    Percept Research Announces 2012 Fees and Enhanced Survey Report

    This article provides more background: Why should my program order the Competitive Intelligence Report?

    Encouraging More Peer Comparisons

    In addition to innovating our MBA Lifecycle Survey Suite each year, we are constantly employing marketing and promotional campaigns to boost participation by full-time, part-time, and executive programs.

    Please alert your Project Manager or send a message to inquiry@perceptresearch.com if you would like to recommend other programs participate in the survey. We may ask you for an introduction or testimonial to encourage your peers to participate — we have found this is the best reflection of value for new participants. :)
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  • Update: We have renamed the Competitive Intelligence Report to the Program Roadmap & Market Trends Report. Please check out this blog article for more details:

    Percept Research Introduces Program Roadmap & Market Trends Report
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  • The Entry Survey is unique in that it offers an additional comparison to your 'Top Competitor' as rated by your incoming students so that is an additional perspective.

    Please check out this support article for more detail: What is meant by Top Competitors in the MBA Student Entry Survey?
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