What is meant by Top Competitors in the MBA Student Entry Survey?

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  • The Entry Survey is unique within the MBA Lifecycle Survey Suite in that it offers an additional comparison to your 'Top Competitors' as rated by your incoming students as an additional benchmarking perspective.

    The survey asks incoming students to rank order their top choice in the MBA programs they seriously considered attending (including yours in the ranking). After we ask incoming students to rate the importance of several shortlist program attributes, they are then asked to rate your program in comparison to the next closest competitor (based on that earlier ranking) on these same shortlist attributes.

    This design allows us to provide benchmarks to other programs (even if they are not in our participation database) on a range of factors with perceptual maps of how your program fares in comparison with those shortlist attributes.
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