To that end, purlHub provides some basic services via API or online dashboard that constitute the majority of the "heavy lifting" in a dynamic content scenario:
- Data Access: Simplified retrieval and storage of information using a purlCode as a unique key for associating data to an individual content consumer - from new record creation to saving form submissions to ad hoc profile attributes based on segmentation, rules or behavior.
- Tracking & Reporting: Robust infrastructure and API for collecting behavioral data at the individual level, as well as online access to reporting and data export.
- Data & User Management:
- Session Management: Built-in options for persisting data from page to page and visit to visit.
As we've rolled out purlHub incrementally over the past year, starting with Agency clients and culminating recently with a public subscription-based consumer model, we've found ourselves using purlHub more and more in routine non-purl projects simply because it makes our lives easier.
We'd love to here about your ideas and experiments.