At once responding to and actively promoting a renaissance in gentlemanly sophistication and style, The Rake meets the needs of a disenfranchised, elite (yet expansive) sector of the male population – one seeking to recapture the codes of classic men’s elegance.
Catering to the reader alienated by ‘edgy’ men’s fashion magazines and insufficiently served by major male lifestyle titles, The Rake is aimed at the mature-minded gent who draws his sartorial inspiration from icons such as Cary Grant, Fred Astaire, the Duke of Windsor, Gianni Agnelli and Sean Connery, and their contemporary counterparts.
The Rake’s priority is to provide a precise framework for classically elegant dressing. The magazine spells out, in exquisite detail, the ground-rules for grand, flattering dressing...and then explains how and when those rules may be broken.
Though clothing is central to the magazine’s vision, it is The Rake’s firm belief that true elegance comes from within.