Instant digital marketing success is never going to happen. Sorry to burst your bubble, but there is simply no way to bring a nonexistent or tepid attempt at online advertising to a great ROI. There’s just too much to do—people on Facebook won’t “like” you unless there’s something in it for them, people on Twitter want proof you’ll be consistent and offer them value, bloggers will scoff at a week-old blog site and navigate on, looking for better established presences, video viewers won’t make your clip “go viral” unless it really deserves it. So if you’re looking for a way to turn around a failing business quick, digital marketing isn’t going to work for you.
Customers want consistency
But, if you’re in this for the long haul, there’s a lot of potential for business in online markets. You’ll find some of your most loyal customers online and get better PR from people choosing to share your content of their own accord than you ever could trying to force it down their throats. Get ready for years of dedication and consistency, and eventually, great dividends.
No perfect formula
Daniel Newman ran technology companies in various capacities for 12 years before writing his book , “The New Rules of Customer Engagement.” He knows a thing or two about digital marketing and wanted to warn marketers there’s nothing magic about marketing and he can’t prescribe a fix-everything formula that works every time.
Strategies vary based on audience
Instead, he said, “There are several strategies a brand can follow—email marketing, mobile marketing, omni-channel marketing or 1:1 marketing, etc.” To figure out which one(s) you should choose, consider your customers, their needs, and their interests, and run a few focus groups to get direct feedback on your current approach.
Marketers need to make mistakes
It might seem like an odd concept that you “need” to make mistakes, but it’s true. No great idea was perfect the first time, take Ben Franklin’s light bulb or the amendments to the U.S. constitution. The mistake is when marketers choose to continue pursuing the course they were on before they made their mistake. If something doesn’t work, don’t be afraid to discard it, regardless of the price. You’ll only spend more worthless money the longer you use an ineffective approach.
Plus, Newman said, “In today’s business world, there’s no such thing really as saying ‘I’ve got this’ and being on auto pilot. If you want digital marketing success, you’ve got to keep your learning shoes on.”
Marketing News brought to you by ClickToCallMarket.com
Source: forbes.com/sites/danielnewman/2014/11/11/maybe-digital-marketing-isnt-for-you/
Customers want consistency
But, if you’re in this for the long haul, there’s a lot of potential for business in online markets. You’ll find some of your most loyal customers online and get better PR from people choosing to share your content of their own accord than you ever could trying to force it down their throats. Get ready for years of dedication and consistency, and eventually, great dividends.
No perfect formula
Daniel Newman ran technology companies in various capacities for 12 years before writing his book , “The New Rules of Customer Engagement.” He knows a thing or two about digital marketing and wanted to warn marketers there’s nothing magic about marketing and he can’t prescribe a fix-everything formula that works every time.
Strategies vary based on audience
Instead, he said, “There are several strategies a brand can follow—email marketing, mobile marketing, omni-channel marketing or 1:1 marketing, etc.” To figure out which one(s) you should choose, consider your customers, their needs, and their interests, and run a few focus groups to get direct feedback on your current approach.
Marketers need to make mistakes
It might seem like an odd concept that you “need” to make mistakes, but it’s true. No great idea was perfect the first time, take Ben Franklin’s light bulb or the amendments to the U.S. constitution. The mistake is when marketers choose to continue pursuing the course they were on before they made their mistake. If something doesn’t work, don’t be afraid to discard it, regardless of the price. You’ll only spend more worthless money the longer you use an ineffective approach.
Plus, Newman said, “In today’s business world, there’s no such thing really as saying ‘I’ve got this’ and being on auto pilot. If you want digital marketing success, you’ve got to keep your learning shoes on.”
Marketing News brought to you by ClickToCallMarket.com
Source: forbes.com/sites/danielnewman/2014/11/11/maybe-digital-marketing-isnt-for-you/
Posted 5 months ago
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