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Helping to improve the Underlying Data

I have been using Walk score to help market rentals, and do place listings on the site. My question is how do I help add destinations? Most importantly, there is a well established large grocery store that has been in operation for decades that does not show up on your maps. While there are other services that do not show up, the omission of this grocery store is huge. I have been reluctant to really use Walk Score as a reference because it doesn't show this Huge feature of the neighborhood. How do I go about helping Walk Score be more accurate? I have some 200 rentals located within a square mile or so. Improving and correcting the data for this area would be something I would be more than happy to work on, I just don't know where to begin. Is there a submission option? How do I help you be more accurate?
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