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Penguin experiment - what to do?

I'm not sure who to actually direct this to, but was extremely distressed by an article on the Guardian website today regarding an experiment on penguins (on a treadmill) which struck me as both unnecessary and cruel. As a concerned member of the public, who can/should one contact about this type of thing? The article is to be found at I see no purpose in this research and it will have caused incredible distress to these creatures. This should not be allowed.
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  • Thank you for contacting us about cruelty to animals.

    The focus of WWF's work is on environmental and species conservation and not on campaign issues related to cruelty towards animals. We suggest you contact organizations which are specifically working on these issues. These include:

    International Fund for Animal Welfare (IFAW) - 
    World Society for the Protection of Animals (WSPA) -

    You could also contact your local WWF office and they may be able to provide more information about other local organizations who may be able to help. Their contact details (along with website URLs) of all our offices around the world are available at:

    All the best
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