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Spreading the word

Just thinking out loud, why not intervene in marts, shopping centers, etc by having one side of the shopping bag to yield the WWF logo and/or picture followed by a slogan. This is of course one of many ways to spread the word of WWF. That or aiming for the youngsters and intervening in schools and whatnot. Putting it this way, I live in the middle-east, and I haven't heard of WWF until recently through Wikipedia.
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