Unpalletable WWF format

Re your publicity and release of your 'unprintable WWF format' I believe WWF is in serious danger of losing credibility. It would seem you are unaware of the enviromental benefits offered by forestry products, including paper and print, and would prefer to protect and indeed support electronic media, which have no hope, ever, of being environmentally acceptable. I have been following the following thread http://community.printweek.com/forums...
which I believe demonstrates very well the shortcomings of the WWF argument. I hope that you will take the time to read the posts - and consider carefully where WWF really stand on the environment.
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  • WWF (Official Rep) December 17, 2010 17:43
    Hi Mick

    Yup. We stuffed up in how we presented this.

    We are very much into making people aware of how much paper they use, the type of paper, and for what, but not in terms of an outright goal of stopping people from printing.

    http://wwf.panda.org/sustainableplant...
    http://wwf.panda.org/paper/toolbox
    http://wwf.panda.org/paperguide
    http://wwf.panda.org/scorecard
    http://wwf.panda.org/savepaper
    http://gftn.panda.org

    The whole idea was to raise awareness, and we got it wrong in how we laid it out in our initial press release.

    We read and listened to the responses people sent in and have changed our supporting information regarding this file format, recognizing our mistake (hopefully it is better now):

    http://wwf.panda.org/wwf_news/?197872/

    I see you have also posted your comments there. Many thanks for doing that. It is good to have your point of view in there.

    Thanks for giving your input. I know it may seem easy to say, but truly: it is valued and it is heard.

    All the best Mick

    Ste
    • This still does not constitute a retraction. The original message was heard and absorbed by thousands, and the damage done. No where on WWF does it say that Forestry is the only current commercially acceptable means mankind has of removing CO2 from the atmosphere, but everywhere is the inference that on-line is acceptable, even though it can never be. Even carbon offsetting schemes (which are a poor excuse for non emission) rely almost completely upon planting of new trees, and even this fact is not openly stated or recognised. The headline should read, taken to its extreme 'Consider the environment, print this email several times, and switch off your computer' - not likely to happen, but far more sustainable than the message currently being put by WWF.
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  • I’m frustrated
    Re: Save as WWF, despite reports in the press and saying this campaign is stuffed up, and misleading (WWF's words not mine), why is it still a misrepresentation of the facts and fails to differentiate paper production from deforrestation and the rainforrest.
    Why if paper is guilty of so much, don't the WWF advocate alternatives to soft construction timber and pine furniture, after all most of it is a product of managed pine forrest, which is NOT derived from rainforrest.

    I would also like to know the WWF's thoughts on disposal of computer hardware, the damage by product toxins represent and what can be done to cut emmissions caused through the increased power generation electronic hardware creates.

    This reply was created from a merged topic originally titled
    Why saveaswwf is still unpalletable.
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  • Ok, it seems I've come to the right people. Care to deny or confirm this: "According to Printweek.com Save-As-WWF has caused a rift within the WWF itself. WWF International director of corporate relations Maria Boulos warned that the campaign was "misleading" and might "cost them a partnership in France". Boulos requested that the english-language site be shut down... "immediately and temporarily" until the necessary amendments could be made. "
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  • Hansoft, this was indeed information received 'anonymously' by Printweek according to its editorial staff. It appears to be nothing more than spin though as far as I can see, as nothing seems to have happened other than a change of wording, long after the original message was released to its intended audience. Have a look at the Printweek thread, linked above, for all the details

    Mick
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  • from Joh
    As far as I know, producing paper can be a threat to rainforests because they are cut down so that faster growing trees can be planted instead

    Joh this is incorrect, the rainforrest timber isn't suitable for paper.
    Managed forrest is harvested for construction timber and the waste used for paper, for every tree harvested 3 are planted in its place. Please see FSC and PEFC, also checkout UPM and their environmental policy as well as forrestry sites, see also Stora Enso, the pair are the largest paper producers in Europe, they have nothing to do with rainforrest.

    Rainforrest is cleared for other financial gain as the land is used for farming or other activities, it is not replanted with trees. (deforrestation is clearing of timber permanently), paper is a sustainble and CO2 efficient resource and therefore good for the environment in a managed state.
    • view 1 more comment
    • Correct WWF, there are problems in some countries, mostly caused by reclamation of forest for farmland, for food production.

      80% of trees in Indonesia are NOT cut illegally, that is simply not possible and absolute rubbish! At least have the decency to back your statement with creditable data.

      In Europe this is definitely not the case, the opposite is true in fact, and forests, plantation or otherwise are growing to the extent that not enough of the wood grown is consumed. The orang-utan population in Europe is not in danger! You guys need to concentrate your activities where they are appropriate, and not destroy one of the few industries that support tree growth and carbon sequestration. By the way, 95% of paper used in Europe is grown in Europe - so now explain WWF Germany's argument, please.

      Trees and landfill are currently the only means we have to remove CO2 permanently from the atmosphere - we can probably improve on landfill, but please don't destroy my children's lives with your damaging argument, not without properly thought through and researched reasoning.

      If you need help with this please look at www.fopap.org

      As a matter of interest, and whilst someone is watching the 'WWF Waste Basket' here, when are we going to get this 'problem' properly answered by WWF? Just putting any further posts and comments into this thread, well and truly hidden, is not going to make the problem go away, believe me!
    • WWF has a real problem with their carbon footprint. I don't think they are able to grasp the concept: http://www.wired.com/autopia/2008/10/...
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  • Anybody else noticed? The WWF page now reads;

    "The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don't need printing out – then simply save them as WWF. SAVE AS WWF, SAVE A TREE"

    So much for the assurances given above - "We read and listened to the responses people sent in and have changed our supporting information regarding this file format, recognizing our mistake (hopefully it is better now):"

    Seems the original message was indeed the intended one, the one the sponsors want, complete with the mis-information, and frankly, lies. Won't WWF simply state the truth, ie that paper communications are environmentally friendly, and that on-line is not?

    This is disgusting misuse of their power and control over public opinion, and it is high time these statements were stopped and corrected.
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  • I’m frustrated
    Why does WWF actively promote Internet use, when most, if not all alternative media, and especially printed paper, are far more CO2 friendly?

    Why does it fail to recognise that paper, wood products, and forestry not only trap, but also store CO2 for many years - while all on-line does is emit? Why it this such a well guarded secret, why are we constantly bombarded with untruths and misinformation, and told to 'save a tree' when at least part of the answer to our environmental problem is staring us all in the face?

    This reply was created from a merged topic originally titled
    Are we all stupid?.
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  • For the record I have filed a complaint that the above post, which was opened in a new thread, has been tagged onto the back end of this one. I sincerely hope the complaint will be considered seriously, as I am sure that any apparent censorship was not intended.
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  • I’m frustrated
    The requests for clarification are piling up:

    "Re: request for a meeting concerning your campaign "Save as WWF, Save a Tree"

    Madam President,

    The April organization is dedicated to the development and promotion of free software. It tries to make people aware of the dangers of leaving certain information and knowledge in the hands of private enterprises. Free software - like GNU / Linux operating system and OpenOffice.org office suite - is designed to ensure that users have control over their own computer.

    It was with some surprise that we learned of the WWF initiative to create a new file format, which is just a PDF using DRM to disable printing.

    We understand the need of the WWF to draw attention to the ecological impact of computers and even support it. However, we regret the the WWF have resorted to DRM for this purpose. In effect, the WWF format is merely a PDF format with restricted functionality, designed to constrain the user.

    DRM is not only ineffective but are also detrimental in many ways (technical, economical, cultural). These issues were recently addressed in an April publication, which I've included.

    However, although the goals themselves are laudable, the form this initiative has taken is regrettable for several reasons. The fact that this format is based on DRM, a secret format locked by means of cryptography, makes it impossible to read with free software. Moreover, the WWF disregards users of free software, since the software in question is only available to proprietary systems like Apple MacOS X and has not been released under an Open Source license.

    In addition, WWF should note that the lack of interoperability is a major contributor to obsolescence. Obsolescence is in the interest of the manufacturers, since it promotes consumerism, which causes many environmental problems if not properly controlled. This initiative is therefore catastrophic. For example, if I want to read a WWF file and I can not get the software required to read it, the only thing I can do is to buy a new computer that does. Because computers are so quickly outdated and consequently so quickly replaced, the ecological impact of these "gadgets" is particularly detrimental.

    Finally, it is regrettable that WWF seeks to address social problems by means of coercive technology. Because DRM is primarily there to enable publishers to interfere with the privacy of their clients.

    Because we really want to help you to make the public aware of the ecological impact of computer usage, I propose a meeting in order to discuss the subject. The WWF may approach the Free Software Foundation on an international level. Couchet Frederick, Executive, and the team at April are available for more information.

    Madam President, I'm hoping to see you soon.

    Yours truly,

    Tangui Morlier
    Chairman of April"
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  • I hadn't thought of this side of it. Well done OSS for getting such a sensible point across.
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  • Good to see WWF listening so closely to its ''panda supporters''.
    The best thing WWF can do is retract this ill thought out mess and start to listen and research and study for itself.
    It would seem obvious that the organisation has failed the environment and to abide by its own aims and mission statements. It has also allowed a supposed maverick arm to trash the credibility of WWF.
    The Face book site has been changed using a statement as introduction and then biased ''safe likes'' with all negatives filtered into ''others'', probably because they can't be seen to edit or remove the content.
    If the WWF is adament its actions and statements are correct please issue a response answering all challenges and questions raised and explain the environment benefits and reasoning behind the support of emedia.

    The continuing lack of comments from WWF could be construed as a need on the organisations part to protect the interests of some of its sponsors.
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  • Don't worry, I keep the pressure on. However, I would like to see more cooperation between the printing industry and the FOSS community. Our goals may be different, but we have a common goal here.
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  • I’m frustrated
    I've got another one for you. This one is a month old, written by a former WWF donor *and* FOSS proponent. You think they got an answer? Nope.

    " With regard to your WWF file format. You need to be aware that this "file format" is in fact merely an encrypted .PDF file, with the print flag set to false (so the document can't be printed).

    What you should also be aware of is that any documents saved in this document "format" are trivially printable.

    Yes, trivially printable.

    All one needs do is open the document use The Free Open Source Software application GhostScript on Linux, and print the document. GhostScript by default ignores the Print Flag, and allows all documents opened with it to be printed.

    You should also e aware that most of the free (as in no cost) PDF viewers for Mac and Windows, use the Free Open Source GhostScript back end, so they too will ignore the Print Flag.

    Because your so called file format is in actuality simply a PDF document with a different file extension it is also trivially easy to create documents that look like your so called document format, but which don't function in the same way (ie the print flag not being set to false), which could lead to further degrading of your good name... as if this bit of silliness, and gross waste of your supporters money has not already done so, at least among myself and my friends, who have up until now been strong supporters of WWF

    If you really want to make a strong statement about conserving trees, reducing landfill (with toxic waste, like old computer parts) etc. Start promoting strongly the use of Free Software (FOSS) and the Linux Operating System for personal Computers.

    Free Open Source Software and particularly Linux based Operating Systems (such as Fedora, Ubuntu, Linux Mint, Mandriva, openSuSe, PCLinuxOS, etc) are exceptionally Eco Friendly, because unlike their proprietary counterparts they do not arbitrarily change in ways that require, for example; the purchase of a new computer, thus making the old on redundant, and no longer usable (and eventually having it scrapped, and the parts sent to landfills), because Linux based Operating Systems will still function well, often exceptionally, on computer hardware that is 5 or 10, or even more, years old - that's a lot of computer hardware that would otherwise have ended up in landfills, and it's a lot of computer hardware that doesn't need to be manufactured.

    Our (myself and my friends) support of WWF is now, in light of your wastage, and frankly, quite silly solution to reducing deforestation, contingent on your actually doing and recommending sustainable, and effective means of reducing deforestation and toxic landfill.

    Please consider this letter carefully."
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  • I’m frustrated
    agrees with hansoft. Quite unhappy to notice that WWF hasn't catched on to digital sustainability (whereas FOSS is one important part)
    • WWF (Official Rep) January 20, 2011 10:37
      "Although ICT will have an enormous effect on tomorrow's society, surprisingly little research has been conducted regarding its future environmental consequences. Most of the work that has been done has reached one of two opposing conclusions: either ICT will bring only good things, from solutions to world hunger, the elimination of all transportation problems and a revitalised democracy."

      http://wwf.panda.org/about_our_earth/...
    • OR?

      It will accelerate CO2 emission beyond any of the already disastrous existing, well researched projections, with no mitigating features whatsoever, leading to un-surviveable conditions on our planet for many, many humans, within our own children's lifetimes.

      We can't eat computers, they don't grow into trees or crops, and until someone invents the digital teleporter, they won't improve transport, so your first 'conclusion' is a bit pathetic, quite honestly.

      To correct you again, a lot of research has been 'conducted regarding its future environmental consequences'. It shows that IT already emits more CO2 than all aviation, world wide, and is growing rapidly all the time. Have you heard of global warming, by the way? these comments from WWF indicate that you haven't.

      Where on Earth is WWF coming from with this completely rediculous argument? Is this the argument of an environmental group, or the amassed interests of IT?
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  • The WWF violates the BSD license. The creator of Skim has contacted the WWF, but (as usual) WWF is playing dead.

    http://sourceforge.net/mailarchive/me...
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  • I have complained officially to the WWF site about the way this thread has been effectively sidelined, and I understand others in the UK have tried to contact WWF at top level to solve 'differences', but I have yet to hear of any replies. What is needed now is a sustained effort to force an acknowledgement. A new initiative in the UK (www.fopap.org) might hold some of the answers, hopefully to hit headlines over the next 2 to 3 weeks, and could hold information relevant to the FOSS argument as well. The more people that get behind initiatives like this, the sooner some real environmental work can get under way.

    Wouldn't it be great if WWF saw sense now, and reacted before it became completely irrelevant?
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  • I’m sad
    Sadly Hans, Mick, its looks as though WWF don't know how to respond.
    This has turned into a public fiasco. As much as the Facebook site pats itself on the back WWF has lost any credibility and cannot be taken seriously. Its become an organisation for the ignorant and dumb.
    The research and evidence as to the environmental benefits print and sustainable paper bring is building rapidly.

    WWF look to have joined the ranks of what should be trusted sources, who have failed to check and use new unbiased research which is out there.

    To continue to use a detramental environmental policy is irresponsible to all on our planet, and breaches its organisational aims and mission.

    Watch www.fopap.org over the next few weeks
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  • I’m mad
    OK, when it comes to a violation, you're ready to comment. Not to the other organizations and individuals who contacted you.

    Note we're watching you and we expect an new release of the OS/X driver shortly. BTW, it would be nice if you contacted the developer whose license you violated too.
    • WWF (Official Rep) January 26, 2011 08:27
      Aye - I tried to add a comment to the sourceforge, but being dumb old me, I couldn't find a way.

      But, yea, that was bad that due credit was not given. Owe you for pointing that out.

      On everything else: we do read your comments.

      Obviously there are rather large differences in how we view this :-)

      And in other areas I think we could even be on the same page.

      But it is great that you air these opinions and get the opposite point of view across. We link to Get Satisfaction from every page on our site - so people can find this string and weigh up the arguments for themselves.

      Thanks for keeping an eye on us. You may not think it, but we do value it.
    • IMHO only actions count. And I've seen very little of that. We don't need some PR mumbo-jumbo, we need communication.
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  • So WWF (official Rep), I assume by your statement that you, as an organisation, are going to stand by your statements and 'fact' and not be influenced by sensible, researched and thought through alternative comment.

    You are not going to publicly withdraw, denounce and apologise for the mess that is the WWF format.

    Instead of reconsidering your own, biased, analysis of the available data and expert opinion (Some of which was sponsored by WWF in partnership with Shell, yes, the petrochemical giant), you are going to allow unfounded statement and misinformation to stand, confident that the WWF 'badge' holds sufficient clout to silence any dissent, and by consigning this argument into the 'loony bin' in the hopes that it will go away.

    If anyone does follow the links from the pages of published 'fact' and mainstream popular opinion to the ramblings of our little group here, welcome, I hope you read all the posts carefully, and think equally carefully about why this thread exists, why it has been taken off the main site.

    Look carefully at www.fopap.org , than look at WWF's sponsors, and ask yourself why WWF continues to support e-media and fossil fuel usage over that of sustainable materials and media.
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  • .wwf tools will come out with a Windows version shortly. And an OS/X version is in the making as well. It will have NONE of the drawbacks your versions have.
    • view 2 more comments
    • Unfortunately Hans, this site 'Get Satisfaction' has nothing whatsoever to do with WWF, other than WWF uses it's 'app' as a dumping ground for dissent. WWF employees are invited to join in to the resulting thread, but as far as WWF are concerned we are dead and buried!

      I hope anyone looking in can form their own opinion as to why WWF work this way.
    • As soon as the PR guys step in, you know the score. I got a nice bunch of unfavorable links collected, maybe I'll dump them on their Facebook site. That at least seems to bother them.

      But still, their thing is going nowhere. For my .wwf tools I scan the web for .wwf files (to strip the banner without including it). I got a few dozen files collected, but that's it. I think the quality of the software is so gruesome (I wrote with a guy who scr*wed up his Mac and can't print anything now) that it will never take off.
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  • I’m ignored
    So why not copy and paste this link where it can be seen?
    I know a nice place for it or rather a couple, Hans knows a few places that would an I'm sure Mick you can as well.
    WWF wants this to burn out, hence the lack of any response.
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  • Windows bug reports:
    # It requires a certain Windows driver. If it is not installed, it will ask for your Windows CD.
    # Kaspersky Internet Security will prevent you from installing it, since it triggers a virus warning.
    # Other unidentified installation errors have been experienced.
    # It has a problem with large files, printing only the first page.
    # There are issues with the 64bit version.
    # The size of a PDF file saved with this driver may increase sixfold(!).
    # Adjustment of the settings to select a different resolution or an alternative color space crashes the system completely.

    Windows enhancement requests:
    # It will install itself as the default printer. Don't.
    # Some people dislike the capitalization of the printer: "SAVE AS WWF".
    # It is unclear whether it phones home. But if it does, make it optional.
    # Merge several files to a single PDF (.wwf).
    # Make printing the banner optional.

    Mac bug reports:
    # After installation the user cannot print a single file from any application because the printer says it doesn't have permissions.
    # After deleting the SAVE_AS_WWF.app the user cannot find the PDF services file anywhere.
    # Fix the BSD license violation in "Skim".

    Mac enhancement requests:
    # Make phoning home optional.
    # Make printing the banner optional.
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